SHARON REED – LIVING SAINT LOUIS
Sharon Reed is not just a pretty face but is St. Louis’ newest anchor woman on KMOV. The Emmy nominated anchor known for her crisp storytellying and the uncanning ability to grab the exclusive story sat down with DELUX and told us why she brought her talents to St. Louis. Respectful. Honest. Confident. Opinionated. These four words perfectly describe former Cleveland now KMOV’s beautiful news anchor, Sharon Reed. Sharon Reed know for her many exclusives “…she has established herself as an anchor who understands the importance of leaving the studio desk and heading to the field during big breaking stories”. In case you missed it, Reed got naked for “Body of Art,” a feature story covering photographer Spencer Tunick’s June 2004 Cleveland installation, which attracted around 2,700 other naked people for a photo shoot downtown Cleveland. Sharon is not a rookie to being behind the cameras she has previously worked as a news anchor in Cleveland, Philadelphia, Miami, and Baltimore — & yes she is also pulling for Ray Lews and The Ravens in Super Bowl XLVII.
Reed’s style is definitely more courageous and outgoing than most. Dressed in sexy suits and low necklines to keep your DVR full of new and old broadcast– Reed doesn’t just relay the news of the day, she shows it.
Welcome to The Lou.
DELUX: What is it like being a female news anchor ?
It’s exciting in many ways because you never know what’s going to happen that day.. or any day. I like the uncertainty of it and i also love challenging myself to be ready and poised for anything. Being a woman in this business is rewarding and challenging at the same time. You have to be able to hold your own in the newsroom and at the desk. You have to be ‘on’ at all times. That too inspires me to work hard and always try to get better.
DELUX: You’ve been an inspiration to many. What inspires you?
There isn’t one person or one thing necessarily that inspires me. But I certainly get energized by a combination of people and their accomplishments. The greats from my business – Oprah, of course.. Bryan Gumbel.. Diane Sawyer. They do great work. So those are people who inspire me. But i’ve always been a big thinker.. a dreamer. I like to make lists. Goals. I’m inspired when i get after them everyday. Don’t ask what’s on my list
DELUX: Tell me about the joy that is in your life right now – what is happiness to you?
Happiness to me in knowing you are on the right path and having the confidence to stay the course. My little one is absolute joy to me. Being a mother is 100% happiness. I love the responsibility for that life. It’s scary but rewarding. I have already found much joy at my new gig. The people are tremendous. Fun, talented, smart. It makes everyone step up their game. That’s what you want in this business. It means it’s a pleasure to come to work. It’s not work, actually.
photography: Lawrence Bryant
styling: Dez Lyons