if someone had turned on a light switch and Kid Genius was born. The
company is creatively structured to mimic the fundamental stages of the
human life cycle. Like a child, they started bold with rambunctious, yet
innocent designs. next, they entered a phase of "limitless creativity and an
unmatched thirst for discovery," representative of the toddler stage through
Kindergarten.
Kid Genius plans to continue to trace its life cycle of growth and
development up to and beyond Couture stature, representative of self-
actualized adulthood. having realized the power of networking early in his
young life, 19 year old company president, alston Moore, made a number
of critical connections, including partnerships with Kanye West's label
G.o.o.D. Music, and Chingy. These relationships proved vital to Kid Genius,
as they offered not only support for the business, but also insight into the
interests and thought processes of music and fashion industry players.
Though the current Kid Genius style is primarily urban, the brand markets to
a wide variety of consumers who naturally identify with the brand's evolution
themes, and allowing everyone to identify the `genius' within themselves.
Currently, Kid Genius is available in Boutiques and stores throughout St.
Louis and Miami. The Company's ultimate goal is to develop worldwide brand
popularity, and open boutiques in St. Louis, L.a., new york, Tokyo, and Paris.
Motivated by the momentum and positive feed back that the company has
received thus far, the Kid Genius team is encouraged to continue to strive
towards bringing their dreams to fruition.
Their early realization that success would only result from hard work,
sacrifice and fearlessness has served to create a stable foundation upon
which the company can build a lasting brand.
Since the company's inception, Moore also stressed the value of positively
impacting people's lives and encouraging youth to focus on their dreams.
however, the brand also emphasizes the importance of anticipating
consumer needs and working diligently to understand the many layers of
style aesthetics. Kid Genius' most popular design and item, the Light Bulb
logo tee can be found at the online store- www.kidgeniusclothing.com.
Tackling obstacles, exceeding expectations, and pushing the parameters
of creativity have opened doors of opportunity and a path of endless
possibilities for this new and progressive trendsetter. The owner/founder's
words best set the stage for this local company's bright future, "Kid Genius
reminds us that we can still tap into who we truly are, and free ourselves from
the conformity of adulthood with the help of swagger and style."